Sr. Revenue Marketing Manager, Commercial & Mid-Market
Core
Design and execute scalable demand generation programs to create high-quality, marketing-sourced pipeline for Gong's Corporate (Commercial and Mid-Market) segments.
Role type
Senior B2B SaaS Revenue Marketing Manager
Builds
Scalable demand generation engine and high-velocity, scalable channels (digital, content, webinars, lifecycle, inbound conversion)
Domain
B2B SaaS / Revenue Intelligence
Required skills
B2B SaaS demand generation, pipeline ownership, paid digital, content marketing, webinar management, email marketing, inbound conversion optimization, AI/automation tools (Clay, Claude), data analysis, sales acumen, experimentation mindset
Preferred skills
Experience in SMB/Mid-Market sales motions, executive presence, working in lean environments
Technologies
Clay, Claude, AI agents, digital ad platforms, webinar platforms, email marketing tools, CRM
Responsibilities
Drive quarterly sourced pipeline targets for Corporate segments; Partner with Corporate Sales leadership as a thought partner; Develop and execute a unified demand plan; Use AI and automation tools to build enrichment and targeting workflows; Design experiments and iterate based on results; Surface marketing assets and insights to Sales/SDR teams; Own end-to-end program measurement and funnel analysis