Senior Marketing Manager, Americas
Core
Manage integrated marketing strategies, events, content, and paid campaigns for Fireblocks' digital asset infrastructure platform in the Americas.
Role type
Senior B2B Marketing Manager (Events & Demand Gen)
Builds
Brand activations, event experiences, content campaigns, and lead generation programs for financial institutions and corporates.
Domain
Fintech / Digital Assets / Financial Services
Deliverable
product features
Required skills
B2B event planning, field marketing, campaign strategy, ROI analysis, vendor management, budget management, project management, stakeholder coordination, lead nurturing, industry event research
Preferred skills
Financial services industry knowledge, crypto/digital assets expertise, AI tools familiarity (Claude, Gemini)
Technologies
Hubspot, Salesforce, Cvent, Microsoft Office (PowerPoint, Excel, Word)
Responsibilities
Coordinate regional event calendars and execution; develop communication strategies across social, press, and digital channels; manage event logistics including contracts, vendors, and on-site production; conduct post-event evaluations and ROI reporting; strategize and manage event swag inventory; research and evaluate event sponsorship opportunities.
Seniority
Senior, hands-on IC
