Senior Director of Marketing, Beauty & Wellness
Core
Build and lead the marketing function for a new Beauty & Wellness division, owning demand generation and product marketing for existing SaaS products and launching new AI-native products.
Role type
Senior Director of Marketing (Strategy & Leadership)
Builds
AI-native products and existing SaaS suite for beauty and wellness professionals
Domain
B2B SaaS, Beauty & Wellness, AI
Deliverable
production ML models
Required skills
B2B marketing strategy, demand generation, product marketing, team leadership, data analytics (SQL, Excel, GA, Tableau), paid media management, AI tool fluency, unit economics
Preferred skills
Experience in high-growth startup environments, marketing to small business audiences, Beauty & Wellness industry experience
Technologies
SQL, Excel, Google Analytics, Tableau, AI tools
Responsibilities
Develop divisional demand generation strategy, launch AI-native products, build marketing function from scratch, manage paid/organic channels, own product marketing positioning, hire and lead marketing team, partner with sales leadership
Seniority
Senior Director, hands-on IC with leadership responsibilities
