Manager, Paid Search
Core
Manage and optimize paid search campaigns to drive client profitability and meet KPIs.
Role type
Manager, Paid Search
Builds
High-performance paid search campaigns and automated delivery processes
Domain
Digital Marketing / Paid Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search campaign management, campaign optimization, automation implementation, process improvement, data analysis and reporting, mentoring, cross-channel strategy understanding
Preferred skills
Test and learn approach, innovative concept generation, guideline and playbook development
Responsibilities
Define campaign delivery plans and measurement targets, track and optimize campaigns, serve as client point of contact, develop and implement automation and process improvements, contribute to best-practice roadmap, mentor team members
Seniority
Manager, hands-on IC with team leadership