Senior Lifecycle Marketing Manager - Hunt
Core
Drive subscription growth for onX Hunt by managing Day 7 and Day 30 conversion, free-to-paid upgrades, and reactivation of lapsed users through a compounding experimentation program.
Role type
Senior Lifecycle Marketing Manager (Growth & Lifecycle)
Builds
Personalized email, push, and in-app messaging campaigns that convert users and reactivate lapsed subscribers.
Domain
Consumer mobile app / Outdoor technology / Subscription business
Deliverable
production ML models
Required skills
Lifecycle marketing, A/B testing design and analysis, propensity modeling, behavioral segmentation, self-serve analytics, AI workflow automation, cross-functional collaboration
Preferred skills
Liquid templating, data science partnership, trial-based funnel optimization
Technologies
Braze, Amplitude, Figma, Claude
Responsibilities
Own the lifecycle conversion funnel metrics; synthesize insights into testable hypotheses; run high-velocity experimentation programs; scale personalized messaging; mentor junior marketers on experimentation rigor and AI workflows.
Seniority
Senior, hands-on IC