Group Product Marketing Manager Lead, Verticals
Core
Own end-to-end go-to-market strategy and execution for key industry verticals in the commercial fleet and transportation sector, driving pipeline, adoption, and win rates through vertical-specific positioning and demand programs.
Role type
Senior individual-contributor Group Product Marketing Manager Lead
Builds
Go-to-market strategies, demand programs, sales enablement assets, and product launch playbooks for the Driver·i platform
Domain
Commercial fleet management, transportation, telematics, and AI-powered SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end GTM strategy, vertical market research, positioning and messaging, product launches, cross-functional leadership, data-driven decision making, customer insight synthesis, AI tool utilization
Preferred skills
Commercial fleet/transportation industry experience, fleet management or telematics background, high-growth SaaS scaling experience
Technologies
AI tools, automation frameworks, video telematics platforms
Responsibilities
Own vertical GTM strategy including segmentation, persona development, and market positioning; translate product capabilities into outcome-based value propositions for buyers; lead product launches from planning to post-launch optimization; serve as voice of customer to inform product roadmap; partner with growth marketing to activate demand and equip sales teams with vertical-specific enablement assets; mentor junior PMMs and set standards for PMM craft
Seniority
Senior, hands-on IC with mentorship responsibilities