Head of Marketing
Core
Lead multi-channel revenue engine from demand creation to capture, focusing on SEO/GEO, content strategy, and founder-led marketing to accelerate growth for a global shipping SaaS platform.
Role type
Senior IC Head of Marketing (B2B SaaS)
Builds
Integrated inbound marketing programs, content systems, and founder-led distribution channels
Domain
B2B SaaS / Cross-border shipping logistics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B/SaaS demand generation, multi-channel marketing strategy, content system architecture, team leadership, project management, marketing automation, analytics, CMS management
Preferred skills
CSS/HTML knowledge, AI agents and workflow automation systems
Responsibilities
Plan and optimize multi-channel inbound programs blending SEO/GEO, social, email, and performance marketing; Deliver channel-specific roadmaps for acquisition and retention; Create repeatable content systems leveraging psychological hooks and storytelling; Leverage AI agents to enhance growth efficiency; Build founder-led marketing channels including LinkedIn and podcasts; Partner with Product and Partnership teams on go-to-market campaigns
Seniority
Senior, hands-on IC
