Head of Performance Creative
Core
Own and scale the international performance creative engine for a global weight-management program, managing both creative strategy and production systems across multiple markets.
Role type
Senior leadership, hands-on IC (Head of Performance Creative)
Builds
High-volume, high-quality creative assets for paid social and performance channels (Meta, TikTok, YouTube) to drive patient acquisition for a GLP-1 medication and nutrition program.
Domain
Health & Wellness / Digital Marketing / Performance Creative
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, Creative production management, Agency and freelancer bench management, Cross-market adaptation, Creative quality assurance, Performance data literacy, Team building and coaching, Workflow and tooling design
Preferred skills
Experience in paid social, Experience in health/wellness sector, Experience scaling creative operations
Technologies
Meta, TikTok, YouTube
Responsibilities
Own creative strategy and production across international markets, Lead a lean team of creative strategists, Build and manage a bench of freelancers and agencies, Adapt proven creative systems for multi-market context, Ensure creative quality and compliance, Partner with Performance and Product Growth teams, Scale creative output to hit target CAC in new markets
Seniority
Senior, hands-on IC
