Senior Product Marketing Manager, Enterprise Segment
Core
Define and own the upmarket enterprise segment for a vertical SaaS platform serving multi-location self-care businesses (medspa, salon, spa), shaping commercial strategy, positioning, and sales enablement.
Role type
Senior Product Marketing Manager (Enterprise Segment)
Builds
Upmarket positioning frameworks, sales decks, messaging collateral, proposal templates, and product roadmaps for enterprise buyers.
Domain
Vertical SaaS / Self-care industry (Medspa, Salon, Spa)
Deliverable
product features
Required skills
Enterprise product marketing, vertical SaaS GTM, buying committee dynamics, positioning strategy, sales enablement, product strategy influence, competitive analysis, executive communication
Preferred skills
Franchise/multi-location business models, self-care industry experience, enterprise sales tools methodology
Technologies
Vertical SaaS platforms, API integrations, enterprise sales tools
Responsibilities
Define and own the upmarket ICP and map buying committee dynamics; craft the definitive positioning story and messaging for sophisticated operators; equip sales teams with segment-specific tools and collateral; influence product strategy and roadmapping based on upmarket buyer insights; partner with GTM teams to drive deals and win rates in the enterprise segment.
Seniority
Senior, hands-on IC
