Performance Marketing Manager
Core
Founding Performance Marketing Manager owning all paid growth channels and partnerships for a new social media platform (Gist) to drive user acquisition from cold start.
Role type
Founding Performance Marketing Manager
Builds
Paid user acquisition across Meta, TikTok, Google, programmatic, and off-platform partnerships for a new social app
Domain
Mobile App Growth / Social Media / Ad Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, cold start growth, multi-channel management (Meta/TikTok/Google/programmatic), off-platform partnership negotiation, mobile attribution setup, funnel analytics (CAC/LTV/ROAS), independent execution
Preferred skills
Social/entertainment app marketing, influencer/KOL paid amplification, incrementality testing, SQL/BI tools
Technologies
Meta Ads Manager, TikTok Ads Manager, Google Ads, Adjust, Looker, Tableau, Metabase
Responsibilities
Set performance marketing strategy and measurement foundation, manage full funnel from install to retention, negotiate and manage external partner relationships, run creative and channel testing loops, allocate budget dynamically based on performance metrics, explore non-obvious distribution channels
Seniority
Senior, hands-on IC
