CRM & Lifecycle Marketing Specialist - Growth Marketing
Core
Own the advertiser lifecycle to activate, engage, and retain self-serve advertisers on AppLovin Ads Manager, driving revenue through data-driven automation and optimization.
Role type
Mid-level CRM & Lifecycle Marketing Specialist (Growth)
Builds
Automated advertiser outreach programs, retention workflows, and multi-channel engagement campaigns for the self-serve advertiser base.
Domain
AdTech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM data quality management, marketing automation, SQL for large datasets, AI tool fluency (Claude/Cursor), ad platform familiarity, A/B testing, retention modeling
Preferred skills
Workflow automation, big data platform familiarity (PostHog/Superset/Trino), B2B SaaS or adtech background, email deliverability expertise
Technologies
HubSpot, Salesforce, SQL, Claude, Cursor, AppLovin Ads Manager
Responsibilities
Build and improve automated programs moving advertisers from signup to active spender; verify and fix CRM data quality issues across Salesforce and HubSpot; design and execute recurring outreach workflows; track end-to-end campaign performance and iterate based on data; explore expansion into new channels (LinkedIn, SMS, direct mail).
