Senior Product Marketing Manager, Platform
Core
Own end-to-end GTM strategy and execution for platform-level innovations and cross-product releases, driving adoption among HR leaders and economic decision-makers.
Role type
Senior Product Marketing Manager (Platform)
Builds
Horizontal platform features (new UI, integrations, admin capabilities) and cross-product roadmap assets for the Culture Amp employee experience platform.
Domain
HR Tech / HCM / Employee Experience
Deliverable
product features
Required skills
B2B SaaS product marketing, end-to-end GTM strategy, cross-functional launch execution, buyer-relevant positioning, change management for platform migrations, stakeholder management, AI tool utilization
Preferred skills
HR tech domain expertise, sales enablement for complex features, analyst relations support
Technologies
AI tools for insights and asset development
Responsibilities
Own GTM for platform innovations and cross-product releases; manage customer-facing roadmap communications (webinars, newsletters); develop GTM toolkit (one-pagers, demo narratives); translate roadmap momentum into adoption and retention metrics.
Seniority
Senior, hands-on IC