Senior Demand Generation Manager

USRemoteFull-time$119k–$140k2026-10-21 → 2026-11-10

Remote

Core

Own the upsell motion moving B2B customers from Teams to Business to BusinessMax tiers via account-based marketing programs.

Role type

Senior Demand Generation Manager (Tier Upgrade)

Builds

Multi-channel ABM campaigns and account-based programs for mid-market segments

Domain

B2B SaaS, Cybersecurity, Account-Based Marketing

Required skills

B2B demand generation, ABM program execution, mid-market buying dynamics, content gap identification, database segmentation, multi-geography campaign adaptation, analytical instincts, AI tool fluency

Responsibilities

Own tier upgrade numbers against a defined target account list; Design and run multi-channel ABM campaigns for mid-market accounts; Identify content gaps and orchestrate development with internal teams; Use database segmentation to close buying-team coverage gaps; Coordinate campaign deployment with Field Marketing and Events; Adapt targeting methods across multiple geographies; Measure programs against KPIs and refine account selection and messaging

Seniority

Senior, hands-on IC

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.