Product Manager, CRM
Core
Own end-to-end lifecycle management functions for CRM capabilities (email, SMS, automated journeys) across a B2B2C enterprise platform.
Role type
Senior Product Manager, CRM & Lifecycle
Builds
Enterprise CRM product capabilities and automated marketing journeys for businesses and individuals
Domain
B2B2C enterprise platform, fitness, wellness, and intentional living
Deliverable
production ML models | product features
Required skills
CRM and lifecycle management, marketing automation (email/SMS), customer discovery, user story writing, success metric definition, communication compliance governance, Agile environment experience, Jira/Atlassian tools
Preferred skills
Strategic alignment across executive stakeholders, cross-functional leadership without traditional reporting lines, translating insights into requirements
Technologies
Jira, Atlassian tools
Responsibilities
Own and manage CRM and lifecycle roadmap and day-to-day backlog; Manage enterprise CRM product capabilities including email, SMS, and automated marketing journeys; Serve as SME for CRM and evangelize best practices; Lead cross-functional development team in Agile environment; Conduct customer discovery with enterprise clients; Write user stories and acceptance criteria; Define success metrics and own post-launch measurement; Own communication compliance and governance across channels
Seniority
Senior, hands-on IC
