Senior Manager, Lifecycle Management Strategy
Core
Own lifecycle engagement strategy for the credit card portfolio, defining vision, priorities, and annual plans to drive onboarding, activation, engagement, retention, and customer lifetime value.
Role type
Senior Manager, Lifecycle Management Strategy
Builds
Integrated product, marketing, and digital strategies across the end-to-end cardholder journey
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Marketing strategy, Product management, Business acumen, Customer insights translation, Stakeholder alignment, Strategic planning, Data-driven decision making, Performance reporting
Preferred skills
Relationship building, Influencing, Cross-functional collaboration, Innovation
Technologies
Marketing technology, Customer research tools, Segmentation platforms
Responsibilities
Establish lifecycle vision and annual plan; Develop integrated strategies for onboarding through re-engagement; Translate objectives into multi-year roadmaps; Build audience and channel strategies using behavioral data; Partner with Digital on marketing technology; Create test-and-learn plans; Define and report on lifecycle KPIs.