VP of Marketing
Core
Define brand strategy, market positioning, and product messaging for an AI-powered sales performance platform expanding from coaching to broader sales management.
Role type
VP of Marketing (Strategy & Brand)
Builds
Brand identity, product story, and scalable demand generation engine
Domain
B2B SaaS / AI / Sales Technology
Deliverable
product features
Required skills
Brand strategy, product marketing, go-to-market strategy, team building and scaling, executive partnership, market differentiation
Preferred skills
Experience in early-stage to scale tech companies, creative leadership, ambiguity management
Technologies
Salesforce, AI platforms
Responsibilities
Own brand strategy and market positioning; lead product marketing and go-to-market; shape brand storytelling; partner with sales leadership on pipeline growth; build and mentor the marketing team
Seniority
VP, strategic leadership