Customer Marketing Manager

## About the Role Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. ## Responsibilities - Own Cursor’s customer marketing motion: define the highest-leverage customer segments, tailor programs to build advocacy, then translate that into focused execution. - Build and scale customer proof: develop case studies, testimonials, and thought leadership that drive product pull and accelerate sales cycles. - Create advocacy programs: design and run customer champion programs, reference programs, and other campaigns. - Partner with Product and Product Marketing on launches: ensure releases include our customer’s voices and translate into value narratives, enablement, and adoption campaigns. - Work closely with the Global Field Marketing team: support customer events and community moments like workshops, executive round tables, customer advisory boards, and other first-party events like our annual conference. - Partner closely with GTM to influence revenue: partner with our Sales and Solutions to identify and build champions in key accounts, turn them into public advocates and referrals, win over prospects, and drive expansion. - Measure impact and optimize programs: define success metrics, set up tracking, and evaluate what worked, why it worked, and what to do next. - Operate with strong prioritization under constraint: stay focused on the highest-leverage work even as inbound requests and opportunities pile up. ## Requirements - You’ve built customer marketing programs end-to-end: strategy → roadmap → execution → measurement → iteration. - You have strong judgment about what customer proof is credible and what will move adoption. - You have strong storytelling skills that allow you to turn complex technical value into crisp narratives. - You’re energized by high ownership, ambiguity, and moving fast. - You thrive in cross-functional environments and can align teams through clear plans and results. ## Nice to Have - Experience marketing to developer audiences and understanding how technical teams evaluate and adopt tools. - Track record building customer advocacy, references, case studies, and lifecycle programs with clear metrics. - Comfort with imperfect attribution and experimentation. ## Benefits - Work in a flat, talent-dense team with a culture of spirited debate and creativity. - Opportunity to shape brand, product, and market strategy. - High-agency role with strategic ownership and cross-functional impact.