Brand Manager - Gatorade
Core
Lead the Gatorade brand in Korea to deliver sustainable growth, profitable share gain, and long-term equity in the sports drink category.
Role type
Senior Brand Manager (FMCG/Beverage)
Builds
Gatorade trademark campaigns, innovation pipeline, and occasion-based platforms for sports and running communities.
Domain
Sports nutrition and hydration in the Korean FMCG market.
Deliverable
product features
Required skills
Innovation strategy, product launch leadership, brand equity building, campaign management, cross-functional alignment, bottler relationship management, distribution strategy, financial analysis, consumer insights.
Preferred skills
FMCG or beverage industry experience, health & wellness trend analysis, retail measurement expertise.
Technologies
None stated
Responsibilities
Shape innovation strategy around consumer needs and health trends; lead concept development through launch and post-launch evaluation; define growth strategies based on market insights; own trademark campaign execution including communications and media; build ambassador and event programs; act as liaison with bottler to drive distribution and visibility; track brand performance, budgets, and ROI.
Seniority
Senior, hands-on IC