Senior Director, Marketing Operations
Core
Architect and scale the global marketing technology stack, govern pipeline data from MQL to closed-won, and build operational infrastructure for Fireblocks' go-to-market engine.
Role type
Senior Director, Marketing Operations (B2B SaaS)
Builds
Enterprise martech ecosystems, pipeline measurement frameworks, and executive dashboards for digital asset infrastructure
Domain
B2B SaaS / Digital Asset Infrastructure / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B SaaS marketing operations leadership, enterprise martech architecture (Marketo, Salesforce, HubSpot), pipeline measurement & attribution modeling, BI tooling (Tableau, Looker), team leadership, data governance
Preferred skills
Digital asset/crypto/fintech marketing, ABM platforms (6sense, Demandbase), AI-powered marketing automation, hypergrowth or post-acquisition integration experience
Technologies
Marketo, Salesforce, HubSpot, 6sense, Tableau, Domo, Looker
Responsibilities
Own and optimize the global marketing technology stack; define data governance standards and system integrations; lead platform migrations and enhancements; own pipeline measurement and reporting from MQL through closed-won; build attribution models and forecasting frameworks; design and enforce global operational processes; manage the marketing operations budget and vendor relationships; build and lead a high-performing global marketing operations team
Seniority
Senior Director, hands-on IC with people management
