Staff Business Analyst
Core
Investigate offline and direct mail channel performance, build attribution models, and validate vendor data to guide marketing decisions.
Role type
Staff Business Analyst (Marketing Analytics & Attribution)
Builds
Attribution models, response/lift models, and dashboards for offline/direct mail testing
Domain
Marketing / Direct Mail / Attribution
Deliverable
production ML models
Required skills
SQL, Python, statistical modeling, BI tooling (Hex/Mode), data layer investigation, vendor model validation
Preferred skills
Bayesian measurement, experimentation design, dbt, difference-in-difference, incrementality testing
Technologies
SQL, Python, Hex, Mode, dbt
Responsibilities
Investigate channel performance proactively; build statistical models for decision-making; validate vendor attribution claims; manage multi-cell direct mail tests; develop KPI dashboards; communicate insights to stakeholders