CareerPlan

Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX

Utrecht, Netherlands; Zaventem, BelgiumFull-time2026-08-21 → 2026-10-28

Core

Building and leading a scalable Traditional Trade and Wholesale growth platform for BNLX across the Netherlands, Belgium, and Luxembourg.

Role type

Senior Sales Manager (FMCG Wholesale & Traditional Trade)

Builds

Traditional Trade and Wholesale channels for BNLX products

Domain

FMCG, Traditional Trade, Wholesale distribution

Required skills

Strategic thinking, hands-on execution leadership, P&L management, channel strategy, customer development, route-to-market expertise, team leadership, cross-functional partnership building, market analysis, data-driven decision making

Preferred skills

Experience in sales leadership, transformational mindset, ability to simplify complexity

Technologies

None stated

Responsibilities

Deliver AOP targets for volume, net revenue, profitability, and market share; build strategic wholesale and traditional trade partnerships; define Go-To-Market approaches and execution models; drive outlet conversion and distribution expansion; lead and develop sales teams; collaborate with cross-functional teams including Marketing, Finance, and Supply Chain

Seniority

Senior, hands-on IC with leadership responsibilities