Senior Content Marketing Strategist
Core
Owns strategy, development, and outcomes of Motive's most important content programs to move enterprise prospects and customers through the buying and expansion journey.
Role type
Senior individual contributor content marketing strategist
Builds
Full-funnel content including thought leadership, flagship research reports, proprietary data reports, and long-form editorial
Domain
B2B SaaS (fleet management/transportation)
Required skills
B2B content marketing strategy, full-funnel content ownership, executive and SME interviewing, data-driven content optimization, cross-functional stakeholder alignment, AI-enabled content scaling, long-form editorial writing
Preferred skills
Physical operations/fleet management/transportation industry familiarity
Technologies
None explicitly stated
Responsibilities
Set strategy, roadmap, and editorial direction for high-impact content programs; Own complex, full-funnel content programs from opportunity identification through measurement; Build and lead customer- and expert-first content programs; Use content and business-performance data to identify opportunities and improve distribution; Serve as a strategic content advisor to cross-functional partners; Identify systemic content gaps and build scalable, AI-enabled approaches; Build trusted peer relationships with PMM, campaigns, demand generation, and other stakeholders; Own content portions of cross-functional projects; Set editorial standards
Seniority
Senior, hands-on IC