Content and Creator Senior Analyst
Core
Develop and execute large-scale influencer and creator programs across the USA and Canada to drive brand awareness, engagement, and commerce for SodaStream.
Role type
Senior IC marketing manager (creator/influencer strategy)
Builds
Creator ecosystems, social commerce initiatives, and brand activation campaigns
Domain
FMCG / Beverage / Social Media Marketing
Deliverable
product features
Required skills
Creator marketing strategy, influencer program execution, social commerce platform management, agency partnership management, content calendar planning, stakeholder management
Preferred skills
TikTok Shop experience, emerging social platform innovation, full-funnel demand generation
Technologies
TikTok Shop, social commerce platforms
Responsibilities
Develop influencer and creator strategies, briefs, and activation plans; Partner with agencies on creator identification and contracting; Lead content activation plans across organic social and social commerce; Own the social content calendar; Identify emerging content trends and translate learnings into recommendations
Seniority
Senior, hands-on IC