Director, Marketing Operations
Core
Own the systems, data, and reporting infrastructure for a B2B Growth Marketing team, including martech stack, pipeline attribution, budget management, and website optimization.
Role type
Director, Marketing Operations (B2B Growth)
Builds
B2B marketing analytics stack, attribution models, budget forecasts, and optimized landing pages
Domain
B2B SaaS Marketing / Revenue Operations
Required skills
B2B marketing operations, marketing automation (HubSpot/Salesforce), pipeline attribution, data governance, budget management, team leadership, A/B testing, AI tool implementation
Preferred skills
Enterprise sales cycle experience, multi-million dollar budget ownership, cross-functional partnership with Sales/Finance
Technologies
HubSpot, Salesforce, CaliberMind, GA4, Looker, Data Studio, Webflow, Asana, Jira
Responsibilities
Own lead management strategy and campaign orchestration; define and maintain B2B marketing metrics and reporting cadence; oversee B2B marketing budget and vendor management; manage web team for navigation, SEO, and CRO; lead a team covering analytics, ops, and web optimization; build AI-powered workflows for reporting and campaign operations
Seniority
Director, hands-on IC with team leadership
