Senior Demand Generation Manager
Core
Own the full demand generation pipeline, including paid media campaigns, events, and the underlying marketing technology architecture to drive qualified pipeline.
Role type
Senior Demand Generation Manager (B2B SaaS)
Builds
Integrated demand campaigns, event programs, and marketing automation systems
Domain
B2B SaaS, Data Privacy, AI Governance
Required skills
HubSpot architecture, paid media execution (Google Ads, LinkedIn, YouTube), event strategy, Salesforce fluency, multi-touch attribution, B2B SaaS sales cycle knowledge
Preferred skills
Privacy/data governance experience, Marketo/Pardot experience, ABM, AI for operations
Technologies
HubSpot, Google Ads, LinkedIn Campaign Manager, YouTube, Salesforce, Marketo, Pardot
Responsibilities
Translate GTM priorities into integrated campaigns; own paid media end-to-end; drive event calendar; architect HubSpot workflows and lifecycle programs; build and defend performance metrics; partner with Sales, Product Marketing, and RevOps
Seniority
Senior, hands-on IC