Senior Product Marketing Manager (QuickBooks Migration)
Core
Own product marketing strategy for a program helping growing small businesses transition from QuickBooks to modern cloud ERP solutions.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies, messaging frameworks, marketing assets, and customer-facing narratives for cloud ERP migration.
Domain
SMB Accounting, Cloud ERP, Business Management
Deliverable
product features
Required skills
Product marketing strategy, B2B marketing, SMB accounting software knowledge, ERP systems knowledge, Industry-specific messaging (construction, manufacturing, distribution, professional services), Content development, Storytelling, Analytics, Cross-functional collaboration
Preferred skills
Experience in construction/manufacturing/distribution/professional services marketing, Video scriptwriting and light editing, Point-and-click demo creation, Marketing technology stack (WordPress, Jasper, Camtasia, Asana, CRM, SharePoint, Wistia), QuickBooks Online/Desktop usage
Technologies
WordPress, Jasper, Camtasia, Asana, CRM platforms, SharePoint, Wistia
Responsibilities
Own positioning and messaging for the QuickBooks migration program, Develop differentiated narratives for industry verticals, Create video scripts and product overview videos, Build intuitive point-and-click product demos, Maintain and evolve core marketing assets, Support release planning and stakeholder alignment, Support trade shows and webinars, Translate complex product functionality into clear business benefits
Seniority
Senior, hands-on IC