Sr. Product Marketing Manager, CDP & Data Connectivity
Core
Own product marketing strategy for Alteryx's data connectivity, OCR, and data cataloging capabilities to enable enterprise data access and AI-ready analytics.
Role type
Senior Product Marketing Manager (Data Connectivity & CDP)
Builds
Messaging, content, enablement materials, and GTM programs for Live Query, OCR Tools, Intel Suite, Data Products, and Connect.
Domain
B2B SaaS, Data Integration, Cloud Data Platforms, Enterprise Analytics
Deliverable
product features
Required skills
B2B SaaS product marketing, data integration/connectivity domain expertise, cloud ecosystem knowledge (Snowflake, Databricks, AWS, Azure), technical storytelling for IT architects, cross-functional collaboration, competitive intelligence analysis, go-to-market strategy execution
Preferred skills
Experience with ELT/ETL markets, familiarity with data cataloging solutions, ability to translate complex technical concepts for executive audiences
Technologies
Alteryx, Snowflake, Databricks, Google Cloud, AWS, Azure, dbt, Fivetran
Responsibilities
Define positioning and messaging for data connectivity and OCR capabilities; Develop persona-specific narratives for IT architects and data engineers; Build launch plans and enablement materials for new features; Monitor competitive landscape and develop battlecards; Create customer-facing demo assets and ROI frameworks; Partner with Sales and Solutions teams on field enablement
Seniority
Senior, hands-on IC