North America Sodastream Consumer and Shopper Insights Manager
Core
Lead consumer and shopper insights strategy to drive growth, penetration, and market share for SodaStream in North America by translating research into commercial unlocks and strategic plans.
Role type
Senior Manager, Consumer & Shopper Insights
Builds
Strategic plans (AOP), consumer-centric commercial strategies, and validated innovation/communication plans
Domain
FMCG / Beverage / Consumer Packaged Goods
Required skills
Consumer research (qualitative & quantitative), Strategic planning, Data analytics, Team leadership, Commercial strategy, Market intelligence
Preferred skills
MBA or MS, Experience with emerging technologies
Technologies
ADA (Advertising Data Analysis), Large datasets
Responsibilities
Define and lead long-term consumer and category growth agenda; Drive consumer-centric culture in commercial planning; Lead consumer and shopper research activities; Lead creative content insights generation and testing; Mentor and develop 2 direct reports
Seniority
Senior, hands-on IC with management responsibilities
