Marketing Campaign Manager
Core
Own the strategy, execution, and performance of event and webinar campaigns from start to finish, delivering measurable results and optimizing campaign performance.
Role type
Marketing Campaign Manager
Builds
Event and webinar campaigns, email and paid channel supporting campaigns
Domain
B2B Marketing, Demand Generation
Deliverable
product features
Required skills
HubSpot, Salesforce, email marketing, landing page creation, webinar logistics, paid digital campaigns, project management, data analysis
Preferred skills
test-and-learn mindset, proficiency with macOS, remote work tools (Slack, Google Workspace, Zoom Webinar, Asana)
Responsibilities
Own end-to-end execution of webinar and event marketing campaigns; Build, QA, and launch emails, landing pages, forms, and workflows in HubSpot; Coordinate campaign timelines and keep stakeholders aligned; Manage webinar logistics including registration, reminders, and follow-up; Build pre-event target lists and audience segments; Own campaign reporting and performance analysis; Support campaign optimization by testing new ideas.
Seniority
Mid-level (1–3 years experience)
