Principal, Insights & Innovation
Core
Develop new media intelligence solutions and thought leadership using deep data, statistical expertise, and AI to help brands make smarter decisions about consumer attention.
Role type
Principal, Insights & Innovation (Strategy-level IC)
Builds
Personalized, interactive client deliverables (browser-based dashboards) and new media intelligence solutions
Domain
Media intelligence, advertising, and measurement
Deliverable
product features
Required skills
Python, SQL, predictive statistics, model selection and tuning, JavaScript, React, Tableau/Looker/Power BI
Preferred skills
Agentic workflows, data embeddings, vector databases, multimodal models
Responsibilities
Design and build media intelligence solutions (targeting, planning, measurement); partner with sales for customer discovery and solution development; monitor industry trends and competitive landscape; develop interactive client deliverables; incorporate AI and agentic workflows; support thought leadership and partnership-based research; prototype and validate solutions with customers.
Seniority
Principal, strategy & mentorship
