Performance Creative Strategist - Germany
Core
Central growth driver for the German market, focusing on translating customer insights into high-performing creative for Meta and Paid Social channels.
Role type
Performance Creative Strategist
Builds
Creative Engine and testing frameworks for weight-management program Juniper
Domain
Health-tech / Digital Health / Weight Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Creative Strategy, Growth Marketing, Performance Creative, Meta Ads expertise, Paid Social strategy, Creative Briefing, UGC management, Data-driven experimentation, Funnel analysis
Preferred skills
DTC experience, Subscription model experience, Health-Tech background, Startup experience
Technologies
Meta, TikTok, YouTube, Performance Dashboards
Responsibilities
Translate customer insights and market trends into actionable creative briefs for Paid Social; Develop and manage creative testing frameworks including message hierarchies and iteration plans; Analyze creative performance metrics (CTR, CVR, CPA, ROAS) to derive new testable ideas; Scale successful concepts into various angles, formats, and variations; Brief and manage UGC creators, designers, and agencies to maximize performance; Analyze performance dashboards daily to refine hypotheses and strategies.
Seniority
Mid-Senior, hands-on IC
