Director, Product Marketing
Core
Define company narrative, messaging architecture, and market segmentation for an agentic procurement platform to drive go-to-market strategy and competitive positioning.
Role type
Senior IC product marketing director (player-coach)
Builds
Company-level positioning, messaging assets, analyst relations strategy, and AI-enabled marketing workflows
Domain
B2B SaaS / Procurement / AI
Deliverable
product features
Required skills
B2B SaaS product marketing leadership, go-to-market strategy, market segmentation, analyst relations, sales enablement, team coaching, AI fluency, competitive intelligence
Preferred skills
Experience with multi-product platforms, repositioning, category shifts
Technologies
AI tools, marketing automation platforms, data analytics tools
Responsibilities
Own positioning strategy and messaging architecture; lead analyst relations and external thought leadership; coach two Product Marketing Managers; build AI-enabled marketing workflows; influence roadmap and pricing with market insight; manage launch strategy and direct-to-customer communications
Seniority
Senior, hands-on IC with people management