Senior Digital Marketing Specialist
Core
Optimize website visibility, manage paid ad campaigns, handle local SEO listings, and execute digital marketing strategies to drive business growth.
Role type
Senior Digital Marketing Specialist
Builds
Digital marketing campaigns (SEO, SEM, email, local listings) and landing pages
Domain
Digital Marketing / Growth
Required skills
SEO optimization, Google Ads management, Local SEO, Campaign management, Analytics (Google Analytics, HubSpot), Email marketing automation, Landing page optimization, Budget management
Preferred skills
SEMrush, Ahrefs, BrightLocal, Yext, Moz Local, Data storytelling
Responsibilities
Optimize website visibility through on-page and off-page SEO best practices; Manage and refine Google Ads campaigns; Execute local SEO initiatives by optimizing Google Business Profiles; Maintain NAP consistency across directories; Plan, launch, and optimize digital campaigns across paid, organic, and email channels; Track KPIs using tools like Google Analytics and HubSpot; Build and maintain email workflows; Collaborate with design and web teams to create and A/B test landing pages; Monitor spend, analyze ROI, and ensure campaigns deliver maximum value.
Seniority
Senior, hands-on IC