Lead Product Marketing Manager
Core
Translate powerful product capabilities into compelling stories for business owners in the fitness and wellness industry to fuel adoption of the Mindbody platform.
Role type
Lead Product Marketing Manager (SaaS/B2B)
Builds
Go-to-market strategies, content assets, and customer-facing communications for the experience economy.
Domain
SaaS / B2B Tech / Fitness & Wellness
Deliverable
product features
Required skills
End-to-end launch ownership, strategic positioning, content creation, cross-functional collaboration, data analysis, hypothesis testing, project management.
Preferred skills
Payments or fintech product marketing experience, international team collaboration.
Technologies
None explicitly stated.
Responsibilities
Lead go-to-market for strategic launches; develop scalable content for business owners; craft customer-facing communications; equip Sales and Success teams with assets and training; use research to shape messaging; analyze data to guide strategy; partner cross-functionally with Product, Sales, and Enablement.
Seniority
Senior, hands-on IC