Field Marketing Manager
Core
Build and scale events and field marketing programs to engage target accounts, accelerate opportunities, and drive pipeline and revenue.
Role type
Senior Field Marketing Manager (B2B Events)
Builds
Full events program (industry conferences, private dinners, roundtables, customer advisory boards, webinars) and targeted field marketing campaigns
Domain
B2B SaaS / AI / Insurance Technology
Required skills
B2B events strategy, account-based marketing, enterprise sales cycle understanding, executive-level event execution, campaign development, project management, technical product translation
Preferred skills
SaaS or AI/technical product experience, building programs from ground up, cross-functional collaboration
Technologies
None stated
Responsibilities
Own global field marketing and events strategy aligned to GTM priorities; Partner with Sales to identify priority accounts and opportunities; Design and execute full range of events from conferences to executive dinners; Build integrated pre- and post-event campaigns; Drive measurable business outcomes including pipeline and revenue; Develop repeatable field marketing playbooks; Launch and scale webinar program
Seniority
Senior, hands-on IC
