Director, Growth & Paid Media
Core
Director of Growth & Paid Media responsible for defining media strategy, managing $15M+ budgets, and leading demand generation across paid social, search, audio, and emerging channels for a consumer hardware brand.
Role type
Senior leadership growth & paid media director
Builds
Aura brand presence and demand generation across DTC and retail channels
Domain
Consumer hardware / Digital photo frames / DTC
Required skills
Performance marketing strategy, team leadership, budget management ($15M+), attribution & incrementality testing, adtech integration, cross-functional partnership, strategic planning, vendor management, AI-first mindset
Preferred skills
Connected devices experience, subscription business models, partnerships/affiliate management, C-level reporting
Technologies
Meta, TikTok, Google Ads, YouTube, CTV, programmatic, affiliate platforms, attribution tools, marketing mix modeling
Responsibilities
Redefine media strategy across the entire funnel; own paid media strategy and budget end-to-end; build measurement and attribution strategy; align growth strategy for DTC and retail; own technical backbone and adtech; lead and develop performance media teams; partner on quarterly growth targets; build testing roadmap for creative and channels; forecast paid spend; partner cross-functionally with brand, product, retail, and finance; support international expansion; manage external agency and vendor partners; establish team processes and cadences
Seniority
Director, strategic leadership with hands-on execution