Director, Marketplaces & Ecommerce
Core
Own the post-click experience, marketplace strategy, and full funnel conversion for auraframes.com and Amazon 3P, turning traffic into revenue for a digital photo frame brand.
Role type
Director, E-commerce & Marketplaces
Builds
Shopify-powered storefront, Amazon 3P experience, and emerging marketplace channels
Domain
Consumer Electronics / E-commerce
Deliverable
product features
Required skills
E-commerce strategy, Conversion Rate Optimization (CRO), Shopify platform expertise, Data analytics (GA4), Merchandising, Cross-functional leadership, AI solution deployment
Preferred skills
Scaling DTC brands to $100M+ revenue, Incrementality measurement, Gifting category experience
Technologies
Shopify, Amazon 3P, GA4
Responsibilities
Lead marketplace strategy across Amazon and emerging channels; Build and run a continuous testing roadmap for landing pages, PDPs, cart, and checkout; Manage product presentation, bundling, pricing, and promotional execution; Optimize page speed, navigation, search, and usability; Lead the Shopify storefront roadmap including theme and integrations; Forecast site performance and report on key metrics; Drive personalization using customer behavior and AI.
Seniority
Director, strategic ownership & execution