Sodastream: Shopper Insights Lead
Core
Lead global shopper insights strategy and capability development to translate shopper, retail, and market data into actionable growth opportunities for SodaStream.
Role type
Senior Shopper Insights Lead
Builds
Global shopper insights agenda and actionable recommendations for retail execution and commercial performance
Domain
FMCG / CPG / Retail / Consumer Goods / Beverage
Deliverable
dashboards & analysis
Required skills
Shopper insights strategy, qualitative and quantitative research methodologies, data analysis, category management, omnichannel journey mapping, agency management
Preferred skills
FMCG, CPG, Retail, Consumer Goods, Beverage industry experience
Responsibilities
Lead global shopper insights strategy and capability development; Design and execute shopper research programs; Analyze shopper, retail, category, and market data; Partner with Marketing, Commercial, DX, E-commerce, and Innovation teams; Drive category management initiatives; Manage external research agencies
Seniority
Senior, hands-on IC
