Senior Marketing Coordinator (Digital Marketing/Fundraising focus)
Core
Coordinate integrated fundraising campaigns across multiple channels to drive supporter acquisition, donor engagement, and fundraising growth for a national children's education charity.
Role type
Senior Marketing Coordinator (Digital Fundraising)
Builds
Integrated fundraising campaigns (Appeals, Retention, Community Fundraising, Gifts in Wills)
Domain
Non-profit / Education / Digital Fundraising
Required skills
Digital marketing, Fundraising, Project management, Multichannel campaign coordination, Agency management, Budget tracking, Data analysis, Stakeholder management
Responsibilities
Coordinate integrated fundraising campaigns from briefing to delivery and reporting; Manage campaign timelines, dependencies, budgets, and risks; Coordinate activity across web, email, social, paid media, direct mail, phone, print, outdoor, radio, and television; Support digital campaign setup, trafficking, tagging, launch checks, monitoring, and optimisation; Quality-check campaign materials and supporter journeys; Monitor campaign performance and identify opportunities for testing and optimisation; Prepare clear campaign updates for stakeholders; Track campaign expenditure, estimates, invoices, and purchasing documentation.
Seniority
Senior, hands-on IC