Shopper Intelligence Director
Core
Architect shopper-led growth platforms and translate shopper behavior into scalable strategy and omnichannel execution for PepsiCo's portfolio.
Role type
Senior Director, Shopper Intelligence & Strategy
Builds
Scalable shopper growth platforms, conversion engines, and connected insights strategies
Domain
CPG / Retail / Consumer Insights
Required skills
Shopper behavior analysis, Advanced analytics, Omnichannel strategy, System building, Cross-functional leadership, Executive communication, Team leadership, Retail media expertise, Data synthesis, Stakeholder influence
Preferred skills
Experience with large retailers (Walmart, Sam's Club), Category management, Innovation pipeline management
Technologies
Power BI, Tableau, Circana, Nielsen, Numerator, Scintilla, POS data, Panel data, Loyalty data, Digital commerce platforms
Responsibilities
Define end-to-end shopper strategy across growth pillars, Operationalize modern conversion playbooks, Create connected insights strategies linking vision to action, Translate macro insights into precise business opportunities, Lead best-in-class understanding of shopper behavior, Influence senior leadership and cross-functional teams
Seniority
Senior, hands-on IC with leadership responsibilities