Senior Field Marketing Manager - Central and Pacific
Core
Own and scale Garner's field marketing strategy across the western US, designing and executing in-person programs to build the sales pipeline with benefits consultants, brokers, and HR Benefits leaders.
Role type
Senior Field Marketing Manager (Western US)
Builds
Field marketing programs (executive dinners, roundtables, workshops, roadshows) for healthcare/benefits audiences
Domain
Healthcare / Benefits / HR-tech
Required skills
Field marketing strategy, pipeline generation, event lifecycle management, stakeholder management, data analysis, project management, marketing tech stack proficiency, AI adoption
Preferred skills
Healthcare/benefits/HR-tech audience experience, AI tool usage (Claude Code), automation mindset
Technologies
Salesforce, HubSpot, Swoogo
Responsibilities
Design and execute field programs across the western US; build and manage regional field marketing calendar; own pipeline targets and design engagement strategies; partner with sales/BDR to drive attendance; manage sponsorships, venues, and vendors; track program ROI and pipeline metrics; build scalable playbooks for field programs
Seniority
Senior, hands-on IC
