Product Marketing Lead
Core
Own product messaging, website updates, product launches, LinkedIn content, sales materials, demos, and customer stories to help grocers understand Cooklist's AI capabilities.
Role type
Product Marketing Lead (B2B SaaS/Enterprise)
Builds
Product launches, sales enablement assets, company voice content, customer proof narratives
Domain
AI, grocery intelligence, enterprise software
Deliverable
product features
Required skills
B2B SaaS product marketing, technical writing, enterprise sales enablement, stakeholder interviewing, hands-on execution, AI tool fluency
Preferred skills
Grocery/retail tech experience, startup founding experience, design/web publishing knowledge
Technologies
AI research and writing tools
Responsibilities
Translate AI/data capabilities into clear language for enterprise buyers; manage website copy and launch pages; create launch plans and release content; build sales decks, battlecards, and demo narratives; publish founder LinkedIn content; develop customer case studies and testimonials; write demo scripts and creative briefs; establish repeatable PMM operating cadence
Seniority
Mid-Senior, hands-on IC
