Head of Marketing
Core
Own the inbound pipeline and revenue for a B2B SaaS platform that uses AI to help venues plan events.
Role type
Senior IC marketing leader (B2B SaaS)
Builds
Demand generation engine, lifecycle campaigns, content/SEO, brand presence, marketing operations stack
Domain
B2B SaaS, Event Technology, Hospitality
Deliverable
production ML models
Required skills
B2B SaaS marketing leadership, demand generation, lifecycle marketing, content strategy, SEO, agency management, funnel analytics, AI tool usage
Preferred skills
Hospitality tech experience, SMB/mid-market motion, incumbent competition experience, HubSpot fluency
Responsibilities
Own inbound pipeline metrics (CAC, payback, conversion), manage agency relationships and budgets, build segmentation/triggers in HubSpot, run content and SEO strategy, execute brand and social campaigns, own marketing analytics and attribution
Seniority
Senior, hands-on IC
