Global Employer Brand Digital Ecosystem & Channel Partnership Lead
Core
Manage and optimize PepsiCo's global digital talent attraction channels and build strategies for external platforms to maximize employer brand visibility.
Role type
Senior IC digital marketing and employer branding lead
Builds
Global digital talent attraction ecosystems, career platforms, and market-specific channel strategies
Domain
Consumer goods / HR Technology / Digital Marketing
Deliverable
product features
Required skills
Digital ecosystem management, talent attraction channel strategy, SEO and paid media, data analytics and benchmarking, vendor and stakeholder management, content management systems, digital advertising
Preferred skills
Global digital recruitment strategy leadership, programmatic job advertising, AI-driven recruitment tools, next-gen HR technology trends
Technologies
Google Analytics, Sprinklr, LinkedIn, Glassdoor, Indeed, CMS
Responsibilities
Define and implement global-to-local digital ecosystem strategies; manage global career platforms and employer brand messaging; develop dashboards and analytics reports for channel performance; partner with internal teams and external vendors to drive platform innovation; act as thought leader on digital recruitment trends
Seniority
Senior, hands-on IC
