Retail Execution Manager, Best Buy
Core
Lead account marketing planning and execution for Best Buy within North America, connecting category strategy, retailer priorities, and shopper insights to drive growth across PCs, Gaming, Print, and Supplies.
Role type
Senior IC account marketing manager
Builds
Integrated account marketing plans, promotional strategies, and shopper journeys for Best Buy
Domain
Consumer electronics retail marketing
Deliverable
product features
Required skills
Account marketing planning, omnichannel merchandising, retail media, budget management, cross-functional leadership, AI adoption, stakeholder alignment
Preferred skills
Experience with Best Buy or major consumer electronics retailers, AI-driven innovation, associate engagement programs
Technologies
AI tools, retail media platforms, digital merchandising systems
Responsibilities
Lead annual and quarterly planning for Best Buy, shape business planning and promotional strategy with Sales leadership, manage account marketing budgets and forecasts, align digital and in-store experiences, coordinate product launches and seasonal execution, drive performance improvements through data analysis, lead account marketing reviews, pilot and scale AI applications for marketing effectiveness, coach team members on account learnings
Seniority
Senior, hands-on IC