Analista de Marketing Performance
Core
Manage performance marketing campaign investments to maximize sales and optimize ROI for Mercado Libre's business units across Latin America.
Role type
Performance Marketing Analyst
Builds
Digital marketing strategies and campaign optimizations for Marketplace, Mercado Pago, and other business units
Domain
E-commerce and Financial Services in Latin America
Deliverable
production ML models
Required skills
Performance marketing, ROI optimization, digital marketing strategy, A/B testing, data analysis, statistical modeling, spreadsheet proficiency, probability and statistics
Preferred skills
Programming languages, databases, data visualization tools
Responsibilities
Manage performance marketing campaign investments, create and improve digital marketing strategies, conduct continuous platform tests, identify growth opportunities through user behavior analysis, analyze internal variables for investment elasticity
Seniority
Mid-level, analytical role
