Marketing Manager — Payments and fintech
Core
Own the launch of a new B2B payments product, generate inbound leads, and drive demand through organic channels and content.
Role type
Marketing Manager (B2B SaaS/Fintech)
Builds
New product launch campaigns, inbound lead generation pipelines, organic content and channel strategy
Domain
Fintech, Payments, B2B SaaS
Required skills
B2B marketing strategy, product launch planning, inbound lead generation, organic channel management (LinkedIn, SEO, email), AI tool integration, content creation, funnel analysis
Preferred skills
Fintech/payments domain knowledge, HubSpot, SEO, video editing, paid social, design tools
Responsibilities
Own product launch positioning and messaging, generate inbound leads and collaborate with sales, run organic social and SEO campaigns, create content from industry expertise, test and iterate marketing campaigns
Seniority
Mid-level, hands-on IC