Executive Director, Demand Generation
Core
Lead demand generation strategy, execution, and optimization to drive predictable, scalable pipeline growth across markets, products, and channels for a human resources solutions provider.
Role type
Senior IC demand generation executive (strategy & leadership)
Builds
Demand generation pipelines and brand relevance for SMB HR solutions
Domain
HR technology / B2B SaaS
Required skills
Demand generation strategy, team leadership, multi-channel campaign management, lead lifecycle marketing, data analytics, budget management, market research, cross-functional collaboration
Preferred skills
ABM initiatives, emerging technologies adoption, innovation in demand gen
Technologies
Marketing automation, CRM tools, analytics platforms
Responsibilities
Build and execute enterprise-wide demand generation strategies; Lead and mentor a multidisciplinary marketing team; Oversee integrated multi-channel campaign management; Optimize lead qualification and conversion processes; Design lead nurturing and lifecycle marketing programs; Leverage data to measure performance and inform strategy; Partner with Sales and Product Marketing; Manage demand generation budget; Identify high-value accounts for ABM initiatives