Performance Marketing
Core
Creating and executing performance marketing strategies, managing digital prospecting and remarketing campaigns, and optimizing paid channels to drive ROI and efficient CPC.
Role type
Performance Marketing Manager
Builds
Digital marketing programs across web, SEO/SEM, email, social media, and display advertising
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Social Media Optimization (SMO), Social Media Marketing (SMM), Budget Management, A/B Testing, Campaign Optimization, KPI Analysis, Multi-channel Strategy
Responsibilities
Creating and executing performance marketing strategy, Managing budgets and campaigns across digital channels, Planning and controlling digital marketing budget, Using A/B testing to optimize performance, Analyzing campaign results to deliver actionable insights
