Marketing Manager (Specialty)
Core
Develop and execute brand strategies and activities in Egypt to deliver strong commercial performance and stakeholder engagement for specialty medicines.
Role type
Senior Marketing Manager (Specialty)
Builds
Brand strategies, annual plans, campaigns, and promotional assets for specialty medicines in Egypt.
Domain
Pharmaceuticals / Specialty Medicines / Respiratory
Deliverable
product features
Required skills
Strategic planning, market analysis, brand execution, cross-functional collaboration, compliance management, budget management, demand forecasting
Preferred skills
Postgraduate business/marketing degree, respiratory/specialty experience, Egypt market experience
Technologies
Omnichannel platforms, CRM systems, market data analytics tools
Responsibilities
Develop Egypt brand strategies and annual plans aligned with global priorities; Analyze markets, patient pathways, and competitors to identify opportunities; Lead campaigns and omnichannel initiatives to achieve sales and impact KPIs; Ensure compliance with policies and Egyptian regulatory requirements; Partner with Medical, Access, Sales, and Finance functions on integrated execution; Manage brand budgets and provide demand-forecasting input.
Seniority
Senior, hands-on IC
